E-marketing talks

In our new interview we've discussed the factors like third-party cookies demise, the difficult situation of the print, and shifting audience preferences with Inga Apiecionek from Ring Publishing. Check it out!

Ionuț Munteanu has more than 15 years of experience in digital marketing and has helped more than 500 companies increase their revenue. In this interview, Ionuț talked to us about the most common challenge faced by marketeers managing media budgets, how to overcome them and how to plan and optimize media budget.

Referral marketing has a lot of advantages. Since it is based on positive word-of-mouth, it is one of the most trustworthy forms of marketing that helps to increase the customer base more effectively. Jamilya Ashyrbaeva from ReferralCandy gave us some insights into successful referral marketing.

Renata Okrajni spoke with Alexandra Caciur, Head Of Data & Business Intelligence at Digitas Romania (Publicis Groupe), about changes in consumer behavior, the Digital Health Index and how it can influence the digital strategies of Romanian companies.

The guest on our new episode, Nenad Milić from IAB Serbia, shared with us some insights into the Serbian market, how customer expectations have changed as a result of the lockdown, and what events and processes companies in Serbia should watch out for in the coming years.

The guest of our next episode is Doina Radicof from Teads. Doina shared with us how to prepare ourselves for the cookieless future. The end of third-party cookies forces publishers and advertisers to look for other alternatives, which we also discussed with Doina Radicof.