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The Covid pandemic, the war in Ukraine... all this has a direct impact on customer behavior. 94% of Romanians postpone long-term purchases. At the same time, spendings on food and other essential products are increasing.
Alexandra Caciur leads the Data Inteligence and Business Experience departments at Digitas Romania. For the past 1,5 years, she and her team have been running a research that examines consumer behavior in Romania. Alexandra shared with us some observations they found out and what companies should look out for.
Here are a few questions that we discussed: