E-marketing talks

Zoran Savin from IAB Slovenia shared with us how Slovenian market was impacted by COVID pandemic and global events, what customers expect now and how the model of doing business in Slovenia will change in the future.

Social listening is a strategy used in social media to identify all the comments and conversations about a brand. The strategy is an excellent way to get closer to your target audience and understand their needs, even before a formal complaint happens, for example. In this episode of E-marketing Talks, our guest, Daniel Kajak from SentiOne, shared tips and insights of effective social listening strategy.

In our second interview with Marija Pasuljevic, Executive Director at the eCommerce Association of Serbia we spoke about e-commerce trends, consumer behaviour and the role of the eCommerce Association of Serbia in market development.

Marija Pasuljevic shared with us her experience of work in FCMG, gaming and e-commerce sectors, peculiarities of Serbian market as well as her goals as Executive Director of eCommerce Association of Serbia.

Renata Okrajni had the pleasure to talk with Ioana (Abe) Anescu, Managing Director at IAB Romania. Ioana shared the scope of the IAB association and its role in helping with the growth of companies in the digital marketing industry.