Today's media market presents new challenges for publishers. The pandemic has caused more and more opinionated magazines to promote online content more strongly.
💼 Who is the client?
DoRzeczy.pl is a Polish portal presenting the latest news, opinions and comments. Since 2013 the portal publishes also weekly magazine "Do Rzeczy" and monthly magazine "Historia Do Rzeczy".
DoRzeczy.pl is the largest portal in the conservative media group. According to Gemius Mediapanel data for December 2021, the number of real users of the portal amounted to 3.2 million. The dorzeczy.pl portal publishes both content open to all users and paid content available within a subscription.
DoRzeczy.pl uses the PushPushGo application to promote the latest, selected content, as well as to build loyalty and increase the frequency of user visits.
🤯Challenge
Promote content, increase frequency of visits, build loyalty and engagement among current readers.
💡Solution
The DoRzeczy portal has been using web push notifications from PushPushGo since May 2021. It sends about 180-200 push campaigns per month.
The push subscriber base is over 500k - which is 15% of 3.2 million real users. 89% of the base are active subscribers. The average CTR of mass campaigns is over 2%, of automation campaigns over 4%.
🎯Results
Average CTR: 2,1%
Deliverability: about 50%
📢Client’s opinion
We have been using the tool since May 2021 both on a daily basis to promote selected content as well as to remind users of new content on the sections or article series they are following, or to encourage users to revisit the site. The PushPushGo team is happy to provide support and assistance with various uses of the tool tailored to the publisher's needs. We have been able to develop editorially effective ways to use the tool to promote content as well as marketing solutions to help promote content, the portal itself and premium content.
- Robert Pstrokoński, Managing Director of Publishing, Technology and Distribution, Dorzeczy.pl
Try web push notifications on your site and effectively promote new content to your readers
