The use of web push goes beyond the marketing strategies of large companies. The tool is also useful for promoting interesting projects for smaller sites.
About the client
GUGU is a music label that was founded in 2019. In addition to producing music, the company also sells records and items related to music and artists associated with the label.
The owners were looking for a new way to promote an album that was about to be released. For this purpose, they decided to implement web push notifications.
👥 Subscribers
2,844 users signed up for the notification in one month.
🤯 Challenge
Reaching out to users with information about the premiere of the album "Dom dla zmyślonych przyjaciół Pana Mateusza" of the Szpaku available at ddzppm.pl.
💡 Solution
The countdown to the album's release has begun on the ddzppm.pl website. Users who accessed the site were able to sign up for push notifications to be notified when the first single would be released.
The push included action buttons: "Check Clip" and "Order Album."
🎯 Results
The implementation and sending of the web push itself turned out to be intuitive and fast.
The campaign CTR was 9.83% and deliverability reached 55.98%.
📢 Clients' opinion
"We are happy with the implementation of web push on our website ddzppm.pl and are considering adding it on the website of our store as well. With wise use of push notifications we can improve engagement of our audience and increase sales."
Patryk Michel, Project Manager at GUGU
