ePlaneta.com was created by Planeta Sport to offer its customers a wider range and a safe place for online shopping. ePlaneta.com provides an extensive selection of products across various categories, including electronics, home appliances, fashion, beauty, and more. The platform strives to deliver high-quality products from reputable brands, ensuring customer satisfaction and trust.
Web push notifications on ePlaneta.com were implemented in May 2022.
“We have decided to implement push notifications since we have experience with them for planetasport.rs which is also our website. The main goal was to increase the number of subscribers at the first point and then to use push as a channel to inform them about some of the most important offers and promotions.”
Stefana Jelesić
Head of Performance Marketing at Planeta Sport & ePlaneta
👥 Subscribers
According to SimilarWeb, the average monthly traffic on ePlaneta.com is 563K. At the moment, the project counts a database of over 80K web push subscribers and the subscription rate in May 2023 was 2.72%.
📝 Goals
Enhance interaction with website visitors via an additional communication channel in order to increase sales.
💡 Solution
ePlaneta utilizes regular web push mass campaigns to inform its subscribers about special offers and promotions. Such notifications are always well-received by subscribers. In the first half of 2023, the company sent an average of six campaigns per month. As a result, the average CTR for web push mass campaigns is 4.4%.
In addition, these campaigns were configured with a visually impactful big image and had the "Require Interaction" feature enabled.
Furthermore, a range of web push automation scenarios are enabled, each designed to enhance user engagement and conversion rates. These scenarios include:
- Last Seen Offer with Product Feed: within this scenario, users receive automatic notifications with personalised offers based on their last seen activity on the website. By incorporating a dynamic product feed, ePlaneta showcases relevant products to entice users to revisit and make a purchase. Average CTR - 12.51%.
- Abandoned Cart: this scenario targets users who have added items to their shopping cart but have not completed the purchase. Through web push notifications the company encourages them to return and complete their transaction, effectively reducing cart abandonment rates. Average CTR - 12.63%.
- Long Absence: this scenario enables re-engaging users who have been inactive on the website for an extended period. With web push notifications, the store regains their attention and brings them back to the site, rekindling their interest and potential conversions. Average CTR - 4.74%.
🎯 Results
Based on the implementation of web push automation and mass campaigns sent the company achieved remarkable results. Thanks to web push ePlaneta generated almost 50K sessions in 2023.
“PushPushGo helped us in the field of web visits - we had increased the number of sessions when we had push campaigns. In terms of e-commerce and performance, the best campaigns for us were automated campaigns (last seen product, abandoned cart etc).”
Stefana Jelesić
Head of Performance Marketing at Planeta Sport & ePlaneta
📢 Clients' opinion
“Platform is easy to use, it is very intuitive and simple. When the interface changed a little, we didn’t have a problem finding everything we needed. In the future, we would like to implement more automated campaigns.”
Stefana Jelesić
Head of Performance Marketing at Planeta Sport & ePlaneta
