1. Problem overview
Only 8% of customers return to the same online store after their first purchase. Despite such a small number, repeat buyers are the heart of eCommerce business as they generate 40% of a store’s revenue. Consequently, the following question arises - how do you incentivize the second purchase?
Promo-codes are one of the most effective solutions. People love saving money and they are always looking for good deals. 93% of consumers state they have used a discount code for shopping throughout the year. Moreover, 91% said they will return to the seller again whose promo-code they once used.
However, promotional codes are not a new idea and a lot of brands are aware of their effectiveness. So, how to make customer to redeem coupon codes in your store?
2. Goals
- encourage customers to make a second purchase
- build relationships with customers to build their loyalty
- increase revenue thanks to repeated purchases
3. Web push automation and promo-codes for shopping
Web push platforms can track:
- date of the last purchase
- number of days that have passed after the purchase was made
- value of the shopping cart
- category / subcategory of the purchased products
In order to send a promo-code, you can require the fulfilment of any of these conditions. Once the chosen requirement is met, the web push notification with a discount code for the next purchase will be automatically sent.
Read how to configure the Promotional code for future purchase scenario.
4. Handy Advice
The best moment to send a discount code is right after the purchase as a thank you for completing it. After that, a notification should be sent to the customer the next time he/she visits the site.
Depending on the shopping cycle, the next notification with a promo code can be sent after one or two weeks, if the code hasn’t been redeemed.
Here are a few examples of web push campaigns that send out discount codes for shopping.
If you would like to motivate subscribers to make their next purchases faster, you can indicate how long or till what date your promo-code is valid.
Discount codes are not only an award for completed purchases but can also be a motivation to do shopping in your online store for the first time. New subscribers will get a discount code for their next purchase. In this way, you will be able to increase your sales and grow the number of your web push subscribers.
5. Why web push notifications?
Web push notifications are a new and highly effective tool that enables brands to deliver promo-codes directly to users’ desktops and drive sales in their online stores.
The CTR for web push campaigns with a discount code for shopping reaches 12.5%.
6. Benefit from our experience
Find out why 95% of customers stay with us.
Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal.
Using the experience of working with brands such as Pandora, MediaMarkt or Etam, we will help you to prepare and implement effective solutions to encourage customers to make their next purchases and increase your online sales, completely free of charge.
-> Test PushPushGo on your own completely free of charge up to 500 subscribers
-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company:
support@pushpushgo.com
+48 12 312 5213
