1. Problem overview
83% of Millenial globetrotters have nothing against companies tracking their digital footprint if it means they will get a more personalized travel experience. Moreover, according to Epsilon recent research, 87% of customers are more likely to do business with travel companies that offer a personalized experience.
However, personalization in the travel market requires collecting a lot of data and with the recent implementation of GDPR regulation, it has become even harder.
2. Goals
- build database of engaged subscribers
- improve customer experience and build loyalty
- enrich knowledge about customers needs
- provide customers with the most relevant and personalized product offers by tracking user behavior on the website
3. Web push automation for building a subscriber base and tracking users interests
Web push platforms are able to monitor user behavior on the site including clicks, pages visited or even geolocation of users. The system collects information about subscribers and assigns the appropriate tags. Thanks to the collected information you will be able to send targeted manual campaigns or implement web push automation scenarios.
One of the solutions to collect more information about the subscribers is Data Layer.
4. Handy advice
Notifications relating to the subscriber's actual interests have a higher CTR, as well as fewer opt-outs from notifications. If someone has checked the Winter 2020 offer, it is worth sending them a winter offer. Thanks to the information gathered, we know which region of the world he is interested in. If subscribers plan to go skiing in the Alps, there is no need to offer them vacations on the beach.
More possibilities for personalization are possible with integration with XML (product feed). In this case, if we know that the customer was interested in offer X, so we can download additional information about it from the product feed such as photos, price, availability in stock, etc. and put this information in the web push notification.
5. Why web push notifications?
Web push notifications are a new and highly effective tool to save abandoned bookings and thus increase your business revenue.
An average CTR for web push automation campaigns that are sent in response to user behaviour on the site is 12.2%.
6. Benefit from our experience
Find out why 95% of customers stay with us.
Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal.
Using the experience of working with brands such as TUI, Travelist or l’tur, we will help you to prepare and implement effective solutions to encourage travelers to book on your website and increase your online sales, completely free of charge.
-> Test PushPushGo on your own completely free of charge up to 500 subscribers
-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company:
support@pushpushgo.com
+48 12 312 5213
Here are a few examples of notifications sent based on user behavior on the site.
