1. Problem overview
Out of stock is a problem that every retailer has faced at least once. Average sales losses caused being out of stock make up about 4% globally. In addition, 30% of consumers have admitted that a lack of inventory hurts their shopping experience and 37% are ready to buy from another brand. As a result, this problem affects not only sales results but also customer loyalty and brand reputation.
2. Goals
- increase sales and stores revenue
- improve customer experience
3. Web push automation and Back in Stock alert
Web push notification platforms are able to track all subscriber clicks on the site. Subscribers that clicked on a product that wasn’t available at that moment will be assigned the relevant tag that enables you to send a web push message the next time he enters the site and the product is again available.
This automation scenario requires placement of the XML feed in your website code.
4. Handy Advice
Thanks to the integration with an XML feed you can offer a similar product to the customer if the one he was interested in was not available. As soon as he will leave your site, the system will send a web push notification proposing subscriber to check out a similar product.
If the purchase wasn’t made, you can send another notification the next time subscriber will return to your site and an item he was interested in is back in stock.
The next time subscriber enters the website he gets the following notification:
5. Why web push notifications?
Web push notifications are a new and highly effective tool that enables you to inform your subscribers when the product they were interested in is available again. As a result, by minimizing Out of Stock losses, you can increase revenue and boost the sales potential of your website.
The CTR for web push automation campaigns that inform about back in stock products is 11,8%.
6. Benefit from our experience
Find out why 95% of customers stay with us.
Whether you are already an experienced web push marketer or are just considering implementing this communication channel, our dedicated Strategy Department is at your disposal.
Using the experience of working with brands such as Pandora, MediaMarkt or Etam, we will help you to prepare and implement effective solutions to encourage customers for their next purchases and increase your online sales, completely free of charge.
-> Test PushPushGo on your own completely free of charge up to 500 subscribers
-> Contact us to transfer your subscriber base or to order a dedicated web push strategy for your company:
support@pushpushgo.com
+48 12 312 5213
Here is an example of the series of notifications for the web push automation scenario “Back in stock”.
