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Find out how web push notifications work and discover their marketing potential
Let's take a look at how new Chrome update changed website permission rules - and it's not neccesarily a bad thing.
The change is just around the corner - the iOS update to iOS 16.4 brings web push notifications to iPhones and iPads. It means websites finally will be able to communicate via push with their Apple-wielding users. What should you know?
January is still good for making plans concerning your marketing activities in 2023 and beyond. Have you considered adding push notifications to the mix?
Adding mobile push to your application can extend the range of options and opportunities you can benefit from when offering a mobile app.
Web push is an effective form of communication with your customers. With the growing popularity of this channel, there is always a risk that cybercriminals will try to use push notifications.
Segmentation was created to facilitate the creation of groups of subscribers for targeted web push campaigns.