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In-depth and actionable marketing insights
Web push notifications performance in 2022 [e-commerce market]
Throughout 2022, it became evident that numerous online enterprises, including e-commerce, are progressively utilizing web push technology. This innovative tool serves a crucial role in their digital marketing strategy, diversifying communication channels for many companies. Our team conducted an in-depth analysis of all campaigns executed by our e-commerce clients during 2022, yielding valuable insights and conclusions.
Web push in digital publishing 2022 report
Amidst the dynamic landscape of online publishing, web push notifications remain a dependable means of delivering customized messages and compelling prompts to a vast audience. We have collected data on web push usage from our clients' projects spanning different themes, regions, and sizes. This provides valuable insights into the world of online news publishing, which we would like to share in this report.
PushPushGo Online Marketing Calendar
New Year, new you, new marketing campaigns to plan! Download our calendar marking the most important and interesting occasions for mass web push campaigns. See our guidelines and tips to breeze through your 2023 plans and projects.
Web push notifications performance during 2021 [e-commerce market]
Web push notifications are getting more popular among online businesses. The e-commerce industry is one of the heavy users of web push tool. We analyzed the performance of web push campaigns of 850 online stores that sent 28,746 web push campaigns or 1,883,356,196 notifications. Download your copy!
Web push notifications tracking in Google Analytics
Tracking your marketing efforts and understanding your audience is important. It is the first step that leads to control and eventually to improvement.
In order you achieve better results with your web push campaigns we prepared a detailed guide about how to track notifications performance in Google Analytics.
The e-book covers Key Performance Indicators that are important for every online store.
How to increase revenue and reach your audience just in a few seconds?
Attention spans are shorter than ever. Banner blindness and widespread adblockers usage are other problems that became a reason to create a new marketing channel - web push notifications.
We analyzed data of 2 770 000 000 notifications sent in 2018 via PushPushGo platform, so you can decide whether web push is a tool for you.
