💼Who is the client?
It is a Polish courier company that has created a network of Paczkomats, i.e. self-service parcel delivery and collection points, operating 24/7.
InPost currently has more than 14 000 devices throughout the country. InPost parcel machines are also present abroad - in Great Britain, Italy and Austria.
In 2019 the company launched an innovative mobile application InPost Mobilewith the function of remote opening of boxes in the parcel lockers.
The application won first place (Main Prize) in the prestigious Mobile Trends Awards 2019.
Start of cooperation with PushPushGo: January 2019
PUSH STATS (H1 2020)
- Clicks: >1M
- Reach Audience: 30M
📋Assumptions
In order to handle as many customers as possible, packages must not be left in the Parcel Machines.
The faster the recipient receives the parcel, the higher the rotation in the Parcel Machines, and thus the sent parcels will reach the customers faster.
🤯Challenge
Motivating parcel recipients to receive their shipments as quickly as possible.
💡Solution
Every person who checked the status of the shipment received a web push notification encouraging them to collect the package within 2 hours. Everyone who has done so received a discount code for the clothing store.
🔔Campaign
Title: Pick up the package within 2 hours!
Content: Make a place in the Parcel Locker and grab the code to Reserved🛍! Take part👉🏼
- Audience reach:82% of subscribers
- CTR: 12,82%
"In terms of reach audience, web push notifications are basically unbeatable"
- Paweł Halicki, Senior SEO Specialist, InPost
