💼Who is the client?
It is a Polish courier company that has created a network of Paczkomats, i.e. self-service parcel delivery and collection points, operating 24/7.
InPost currently has more than 14 000 devices throughout the country. InPost parcel machines are also present abroad - in Great Britain, Italy and Austria.
In 2019 the company launched an innovative mobile application InPost Mobilewith the function of remote opening of boxes in the parcel lockers.
The application won first place (Main Prize) in the prestigious Mobile Trends Awards 2019.
Start of cooperation with PushPushGo: January 2019
PUSH STATS (H1 2020)
- Clicks: >1M
- Reach Audience: 30M
📋Assumptions
InPost has an offer to store products, complete them and send them directly to the customers of the store. Thanks to this service, delivery time is significantly shortened and the customers of a given store will receive the ordered products within 24 hours.
🤯Challenge
Reaching small and medium-sized companies with the offer.
💡Solution
Using web push notifications as the fastest and most reachable communication channel with the target group. Each subscriber who checked the InPost Fulfilment offer received a web push notification encouraging them to use the service.
🔔Campaign
Title: InPost Fulfillment for e-commerce
Content: InPost Fulfillment. A safe solution for e-commerce. Check it out👉🏼
- Audience reach: 69% of subscribers
- CTR: 8,97%
"In terms of reach audience, web push notifications are basically unbeatable"
- Paweł Halicki, Senior SEO Specialist, InPost
