💼Who is the client?
It is a Polish courier company that has created a network of Paczkomats, i.e. self-service parcel delivery and collection points, operating 24/7.
InPost currently has more than 14 000 devices throughout the country. InPost parcel machines are also present abroad - in Great Britain, Italy and Austria.
In 2019 the company launched an innovative mobile application InPost Mobilewith the function of remote opening of boxes in the parcel lockers.
The application won first place (Main Prize) in the prestigious Mobile Trends Awards 2019.
Start of cooperation with PushPushGo: January 2019
PUSH STATS (H1 2020)
- Clicks: >1M
- Reach Audience: 30M
📋Assumptions
InPost regularly extends its offer with new services and features.
🤯Challenge
Reaching out with information about new services to the largest possible audience, both current and potential customers.
💡Solution
The client decided to use web push notifications to promote new services.
Push messages are the fastest communication channel with the greatest reach. The campaign was sent to all subscribers.
🔔Campaign 1
Title: Pick up all your packages from one locker of the Parcel Machine!
Content: Track notifications in InPost Mobile application, e-mail and/or SMS and remember to remove all parcels📦 fromthe Multi-box.
- Audience reach:37% of subscribers.
- CTR: 5,53%
🔔Campaign 2
Title: News for Companies - InPost Subscriptions
Content: Send packages as low as 7.86 PLN and develop your e-shop! Check it out!
- Audience reach: 43% of subscribers
- CTR: 6,31%
🔔Campaign 3
Title: Novelty - Fast Shipments!
Content: Send packages easily and without queues, 24/7! No account is required. From 11,99 PLN - check out the offer!
- Audience reach:51% of subscribers
- CTR: 5,25%
"In terms of reach audience, web push notifications are basically unbeatable"
- Paweł Halicki, Senior SEO Specialist, InPost
