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Implementing successful upselling campaigns

Upselling presents a good opportunity to boost your revenue and ROI by earning more income from existing customers. For e-commerce, it means attracting a customer with a cheaper option to purchase a premium product & increase the cart value.

04/02/2019 4 min
Why should you spend more time thinking about cross selling?

Cross-selling can be defined as persuading customers to buy an additional product alongside their primary purchase. So if you are not using cross-selling campaigns in your store then you are missing out on the chance to make easier sales.

03/28/2019 5 min
E-commerce conversion optimization step by step

Conversion Rate Optimization consists of maximizing the chances for the visitor to perform a given action. Check out practical advice that can help you increase conversion easier.

03/21/2019 6 min
Why So Many Brands Choose Video Marketing?

Video marketing - why companies need it? This question comes in mind of many people. According to a report, an average business publishes around 18 videos each month, 85% of businesses produce...

03/04/2019 5 min
Email marketing: is it the only way to build a customer base?

Email marketing is still one of the most successful strategies in lead generation, and it’s a powerful channel for engaging your target audience. However, there are still other effective ways to do this.

03/20/2019 8 min
Web push notifications in online stores - 4 reliable scenarios you can implement now

Messages that are sent in response to a given website user's behaviour gain almost 4 times more clicks than those sent to a mass audience. Web push notifications are not an exception. Check out these 4 automation scenarios for an easy start.

02/25/2019 10 min


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