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Find out how web push notifications work and discover their marketing potential
In PushPushGo, you can use DataLayer to enhance your personalized push notifications. DataLayer can store some interesting data which can be added to automation scenarios and used to targeted campaigns.
On 31st August, we're celebrating Blog Day. There's no better way of celebrating than showing you a way to boost the number of visits and readers' engagement with push notifications.
Google has just announced changes in FCM (Firebase Cloud Messaging), bringing higher security and better performance. What does it mean for push notifications services?
Bookstore Virtualo.pl, a sister site of empik.com, has long successfully used web push. In our interview, we ask about the effectiveness of the technology, strategies for using it and impressions of working with PushPushGo.
August is here, and the weather is great. It's the best time to start shopping for back-to-school supplies! In this article, we will outline the basic strategies for promoting sales in this busy period.
How do you know when is the optimal time to send a web push campaign? What rules should you follow when planning a campaign and what mistakes should you avoid?